You know exactly what your organisation does and what your website offers its users. This information has probably become second nature to you Chris Webber Youth Jersey , but first-time visitors to your site won't know this. As such, make sure you don't forget to tell them what you do.
As soon as new site visitors arrive at your website the first thing they need to know, before anything else, is what you do. You can talk all you like about how great you are, but unless you spell out what you actually do Zach Randolph Womens Jersey , they won't even know what you're so great at! This oh-so-overlooked yet such basic of information can be communicated to your site visitors in a number of different ways:
Page title
Don't just use the page title to tell me who you are; tell me what you do too. If your company is called Bloggs Ltd don't only place the words, 'Bloggs Ltd' in the page title as there's plenty of room for more information. If Bloggs Ltd sells widgets, a good page title might be: 'Bloggs Ltd - Buy widgets online'.
Note in this example, 'Buy widgets online' was used to describe what Bloggs Ltd does, and not 'Widget seller'. When describing what it is you do be sure to speak the language of your users Buddy Hield Womens Jersey , and don't talk from your point of view. From your point of view you sell widgets, but from their point of view they want to buy widgets online, so do bear this in mind when authoring the page title.
The page title is the first thing that appears on screen, and especially on dial-up modems can be the only thing that displays for the first 10 seconds or so. For many web users this is the first piece of content they'll read on your site.
The page title is also very important for search engines, which place more importance on the page title than any other on-page element. Descriptive page titles are also essential for blind web users utilising screen readers DeMarcus Cousins Womens Jersey , as it's the first thing that gets read aloud to them upon arriving at the page.