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Networking with the Media Marketing Articles | January 26, 2010

Networking is all about building relationships?and it?s no different when networking with the media.? You are never trying to sell anything ? you are simply getting to know the other person.?

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Invite the Media: Send the media invitations and tickets to your events.? If your budget can handle it invite them along to certain events as your guest or at a greatly reduced rate.? Recognize that quality news media people are sensitive to being bought.? Your invitation does not entitle you to cheery coverage if something goes sour.

Be Flexible:? Be willing to work with the media.? They may have a different concept about profiling your business than you do and go with it.? They are not giving you a free advertisement ? they have their audience in mind.?

Tight Deadlines: Remember that reporters and editors are busy and are nearly always pressed for time.? Appeal to their need to save time. Give them what they need in the form they need it.? Anticipate their questions and have appropriate answers ready.
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Remember to make it easy for the media to do their job.? When asked on short notice to do an interview, do everything possible to meet their deadline?they?ll remember and call you when they need your expertise for the next story.

Gianfranco Zola Named West Ham United New Manager Sports Articles | September 14, 2008
The recent news regarding the retired Italian footballer Gianfranco Zola becoming the new West Ham United manager has brought many smiles and positive thoughts to the English team fans.??

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